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LEGO

Location: Billund, Denmark

Status: Completed

BIG and LEGO bring the toy scale of the classic LEGO brick to architectural scale with LEGO House, forming vast exhibition spaces and public squares that embody the culture and values at the heart of all LEGO experiences. Due to its central location in the heart of Billund, the 23 m tall LEGO House is conceived as an urban space as much as an experience center.

21 overlapping blocks are placed like individual buildings, framing a 2,000 m2 LEGO square that is illuminated through the cracks and gaps between the volumes. The plaza appears like an urban cave  without any visible columns and is publicly accessible, allowing visitors and citizens of Billund to shortcut through the building.

 

Located in central Billund – the birthplace of the LEGO brick nearly 100 years ago – BIG brings the toy scale of the classic brick to an architectural scale, forming vast exhibition spaces and public squares that embody the culture and values at the heart of all LEGO experiences: imagination, creativity, fun, learning, caring and quality.

The top-most LEGO-style block crowning the experience center, the Keystone Gallery, showcases three-dimensional art beneath eight circular skylights that resemble the 2 x 4 studs on the iconic LEGO brick. Like the golden ratio, the 2 x 4 LEGO brick proportions are nested in the geometries of everything man-made, from the glazed ceramic tiles in the steps and walls to the overall 21 block scheme.

The 15m tall Tree of Creativity welcomes the visitors in the ground floor lobby and is one of the largest LEGO structures ever built.

Due to its central location on the site of Billund’s former city hall, the stacked-block formation of the 23 m tall LEGO House is conceived as an urban space as much as architecture: a series of 21 overlapping blocks surround and shelter a 2,000 m2 city plaza, while creating a mountain of interconnected terraces and roof playgrounds accessible to the public. The ground floor is energized by an urban character, welcoming locals and visitors to the café, LEGO brand store, conference facilities and three restaurants.

The interconnected public and private outdoor terraces are color coded just like the spaces inside, and allow citizens and visitors to experience a 360° panoramic view of their hometown.

The interconnected public and private outdoor terraces are color coded just like the spaces inside, and allow citizens and visitors to experience a 360° panoramic view of their hometown.

Animation of the Lego House.

Lego House – the Home of the Brick – is an education and experience hub for LEGO fans of all ages, as well as an architectural landmark and new city center for the citizens of Billund. The construction of the 12,000 m2 Home of the Brick commenced in 2014 with support from three generations of the LEGO family attracting 250,000+ visitors annually.

A photograph of Doug Coupland in 2017 from an adjacent terrace during a mockup of the lit façade.

The first and second floors are part of the ticketed experience areas which include the Masterpiece Gallery, a collection of LEGO fans’ beloved creations, as well as four play zones arranged by color and programmed with activities that represent a certain aspect of a child’s learning: red is creative, blue is cognitive, green is social, and yellow is emotional.

On opposite ends of LEGO House, visitors can see one of two blocks cascade in pixelated stair steps and use it to access the public rooftops or as informal auditoria for people watching or public performances.